Impact Report Video
Watch now to see what your Guild has done for you and what’s planned for the coming year:
2024-25 marks the third year of our current five-year strategy, and we are pleased to report we are on the way to achieving the goals we set for the future. Our key aims include:
- Increasing student engagement, participation and diversity, across all activities.
- Being experts on Birmingham students - representing their needs on issues that matter most.
- Supporting every student - enabling them to thrive and reach their full potential.
This year, we continued to improve on our year two results with positive progress made against our strategic aims. Check out our video to see how we’ve been working towards these goals.
Our ambition is to provide more opportunities for our members to connect and get involved; improve their academic experience and build even stronger peer to peer activities and student communities. With over 25,800 students engaging with the Guild this year – we’re making strong progress towards this.
It has also been a good year for student groups, with 350+ recognised groups, over 13,200 students joining a group, and more than 5,500 students volunteering.
From Student Reps to democracy, it’s the Guild’s job to raise the student voice to the University and beyond. In 2025 we saw the highest ever voter turnout in the Officer Elections with a record breaking 9,346 voters, an impressive 46% increase from 2024 and making the Guild 3rd in the UK for the number of voters.
Cost-of-living support continues to be a priority and this year in partnership with the University, the Guild has awarded over £20,000 of financial hardship support through various initiatives and funds. Whilst providing nearly 2,500 free meals to students across our 20+ Community Breakfasts.
Our report provides the highlights from our work targeted at delivering the strategic aims set out in our 2022-27 Strategy, aims you told us were important to you and what you want your Guild focused on:
- Engagement and participation
- Representation
- Community and Support.
The Guild constantly strives to improve the service offered to students, evident through the awards and accreditations which you’ll spot in our video, along with many Officer wins.